Tech is Africa’s New Luxury Industry

Meaning is the new luxury, even in Tech.

The definition of luxury is changing, from one that alluded to expense and quality, to another that now includes sentimental, cultural, moral and ethical considerations. — Magatte Wade

n 2014, Magatte Wade wrote a brilliant article titled “Meaning is The New Luxury”. Very profound but I am sure a lot of African techies missed it, because they felt she was probably only talking about her cosmetics brand. Everything she wrote there also applies to “African tech”. Her new company “Tiossan”, is playing in a $450 Billion American Premium Market. It is located in New York.

I have had several conversations with her about it and I have come out more enlightened about our ignorance. The most expensive luxury to the new rich is “conscience”. They buy into “meaning” because of conscience.